Mortgage Marketing Specialists  
   
 
GROW MY REFERRALS
 

Aggressive Marketing

«95% of people refinancing 

use the Internet for research»  



	    - Mortgage Bankers Association

 

Statistical tools

Analyze the success of your campaigns and optimize future campaigns based upon measured results.

Real Time Statistics Relating to your Online Lead Form:


  • Number of Lead Form hits:
  • -total number of people who viewed user's website lead form
  • Number of additions to database:
  • -total number of people who chose to opt-in
  • Number of removals from database:
  • -total number of people who chose to opt-out
  • Number of profile updates:
  • -total number of subscribers who changed their profiles


Real Time Messaging Statistics:


  • Total number of messages sent
  • Number of Plain Text messages sent
  • Number of HTML messages sent
  • Number of bounced (undeliverable) messages
  • Number of HTML messages opened
  • Number of AOL (6.0 & newer) messages opened
  • Percentage of sent HTML messages that were opened
  • Percentage of sent AOL (6.0 & newer) messages that were opened
  • The names and email address's of the subscribers who opened the message

Real Time Link Tracking/ Click-Through Statistics:


  • Total number clicked
  • Total number clicked by recipients of Plain Text messages
  • Total number clicked by recipients of AOL 5.0 & older messages
  • Total number clicked by recipients of AOL6.0 & newer messages
  • Total number clicked by recipients of HTML messages
  • Percentage Response Rate by HTML & AOL6.0 recipients
  • The names and email addresses of the subscribers who clicked



Real Time Viral Marketing Program Statistics (Refer-a-Friend):

  • Total participants
  • Total number of people referred
  • Total number of sign-ups from those referred
  • Percent conversion rate
  • Names of participants
  • Total number referred by individual participants
  • Total sign-ups generated by individual participants



Real Time Customer Loyalty/Frequency Program Statistics (Event Reminder):


  • Total opened (by month)
  • Total sent (by month)
  • Percentage Opened
  • Number of links clicked by HTML recipients
  • Number of links clicked by AOL recipients
  • Percentage of links clicked

 



Quick Quote
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Company Name:
Web Address:
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Ideal Borrower:
Comments/Questions:

"If you aren't working with Superior yet, you can't afford to wait any longer.
I challenge you as a fellow Mortgage Broker to contact Superior now,
I waited and it cost me thousands!"

Bill Feld
Great Southwest
Mortgage