| Concept | Objectives | Lead Gen Sites | Loyalty Systems | Process | ROI |
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The business objectives include:
- Generate more than 10,000 customer contacts via the web monthly
- Generate more than 300 leads monthly
- Generate more qualified, truly exclusive leads via your network
- Reduce marketing expenses
- Nurture repeat business
- Brand your company to consumers and Realtors
- Create loyal purchase business from Realtors
- Increase loan originations to (depends on your current volume) monthly within 18 months
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