Superior Internet Solutions publishes mortgage email newsletters with a variety of angles on a monthly basis for our clients to use as a loyalty marketing tool for their client base. Currently the monthly format includes a variety of topics ranging from refinancing tips to the top 10 mistakes that first time buyers make. The secret to success in loyalty marketing is grouping your database into related segments and providing them valuable information month in month out.
For example:
Market updates and real time rate snapshots
How to choose a mortgage broker
Top 10 mistakes first time buyers make
Holiday and seasonal tips
The content is appropriate for consumers and realtors
Links to lead generation tools on your site
Links to your secure 1003 application in the actionable environment
