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Statistical tools
Analyze the success of your campaigns and optimize future campaigns based upon measured results.
Real Time Statistics Relating to your Online Lead Form:
- Number of Lead Form hits:
- -total number of people who viewed user's website lead form
- Number of additions to database:
- -total number of people who chose to opt-in
- Number of removals from database:
- -total number of people who chose to opt-out
- Number of profile updates:
- -total number of subscribers who changed their profiles
Real Time Messaging Statistics:
- Total number of messages sent
- Number of Plain Text messages sent
- Number of HTML messages sent
- Number of bounced (undeliverable) messages
- Number of HTML messages opened
- Number of AOL (6.0 & newer) messages opened
- Percentage of sent HTML messages that were opened
- Percentage of sent AOL (6.0 & newer) messages that were opened
- The names and email address's of the subscribers who opened the message
Real Time Link Tracking/ Click-Through Statistics:
- Total number clicked
- Total number clicked by recipients of Plain Text messages
- Total number clicked by recipients of AOL 5.0 & older messages
- Total number clicked by recipients of AOL6.0 & newer messages
- Total number clicked by recipients of HTML messages
- Percentage Response Rate by HTML & AOL6.0 recipients
- The names and email addresses of the subscribers who clicked
Real Time Viral Marketing Program Statistics (Refer-a-Friend):
- Total participants
- Total number of people referred
- Total number of sign-ups from those referred
- Percent conversion rate
- Names of participants
- Total number referred by individual participants
- Total sign-ups generated by individual participants
Real Time Customer Loyalty/Frequency Program Statistics (Event Reminder):
- Total opened (by month)
- Total sent (by month)
- Percentage Opened
- Number of links clicked by HTML recipients
- Number of links clicked by AOL recipients
- Percentage of links clicked
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